Full Name
Krishan Bhatia
Job Title
President and Chief Business Officer, Global Advertising and Partnerships
Company
NBCUniversal
Speaker Bio
Krishan Bhatia serves as President & Chief Business Officer for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Global Advertising & Partnerships. Bhatia, with the help of his 500-person team, oversees Digital & Advanced Advertising Sales as well as the division’s One Platform Strategy, Partnerships, Product, Technology, Insights & Measurement and Operations functions — spanning a portfolio of TV, CTV/OTT and digital assets that reaches 230M U.S. adults every month, including the company’s ad-supported streaming platform Peacock
Bhatia launched the company's advanced advertising business, AdSmart, manages the partnerships with Comcast/Freewheel and Sky Media, as well NBCU’s advertising partnerships with Amazon, Apple, Google/YouTube, Hulu, Snap, The Trade Desk, Twitter and others. He also leads the development of NBCUniversal's new enterprise-wide data and identity platform.
Through these efforts, Bhatia plays a key role in accelerating NBCUniversal's transformation to become the leading Global Advertising Platform.
Previously, Bhatia served as the division’s EVP of Business Operations & Strategy. Bhatia first joined NBCUniversal after Comcast acquired the company in 2011 and led the integration of the two companies’ advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world's leading media and technology companies.
Bhatia serves as Vice Chair of the IAB, and as a board member OpenAP, TrustX, and the Trustworthy Accountability Group (TAG).
Bhatia launched the company's advanced advertising business, AdSmart, manages the partnerships with Comcast/Freewheel and Sky Media, as well NBCU’s advertising partnerships with Amazon, Apple, Google/YouTube, Hulu, Snap, The Trade Desk, Twitter and others. He also leads the development of NBCUniversal's new enterprise-wide data and identity platform.
Through these efforts, Bhatia plays a key role in accelerating NBCUniversal's transformation to become the leading Global Advertising Platform.
Previously, Bhatia served as the division’s EVP of Business Operations & Strategy. Bhatia first joined NBCUniversal after Comcast acquired the company in 2011 and led the integration of the two companies’ advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world's leading media and technology companies.
Bhatia serves as Vice Chair of the IAB, and as a board member OpenAP, TrustX, and the Trustworthy Accountability Group (TAG).