Nilla Ali is the SVP, Commerce at BuzzFeed, where she oversees the company’s affiliate business across more than 1,000+ retail partners, including key strategic relationships with Walmart and Amazon. She works with the BuzzFeed editorial and business teams to find marketing solutions for brands at the intersection of content and commerce. As part of that work, Nilla spearheads innovative partnerships, including the BuzzFeed Shopify Sales Channel and the Walmart + Tasty App integration. She also oversees the retail and DTC advertising business for BuzzFeed.

Under Nilla’s leadership, BuzzFeed’s affiliate business grew over 10x, and the company’s affiliate work won Rakuten’s 2017 Best New Publisher Award followed by Rakuten’s 2019 Advertiser’s Choice Award, Affiliate Summit East’s 2019 Affiliate of the Year, and Performance Marketing Awards’ 2019 Best Content Marketing Campaign.

Nilla has extensive experience in the performance marketing space. Prior to joining BuzzFeed in 2016, Nilla helped build and ran the affiliate business at Time Inc. During her tenure at Time Inc., Nilla was on the advisory board of multiple affiliate networks, and the affiliate business was nominated for and earned multiple industry awards, including Linkshare’s 2016 Rising Star Publisher award and CJ’s 2016 New Publisher of The Year Award.

Nilla was named to Forbes 30 Under 30 for the Marketing and Advertising category.