Jay Prasad joined LiveRamp TV as Chief Strategy Officer in January 2020. LiveRamp, a data connectivity platform leveraged by brands and their partners to deliver exceptional experiences, tapped Prasad, formerly Chief Strategy Officer at ad-tech firm VideoAmp, to create a holistic go-to-market strategy and capture the opportunity in data-driven marketing in TV streaming. Prasad joined LiveRamp shortly after the company’s $150 million acquisition of Data Plus Math.