Full Name
Peter Vandre
Job Title
Chief Analytics Officer and Head of Media Effectiveness
Company
dentsu Media US
Speaker Bio
Peter oversees Media Effectiveness for dentsu’s media service line in the US, including agency brands Carat, iProspect, dentsu X and 360i.
Before moving into this role, Peter was Carat’s first Chief Analytics Officer, responsible for practice development, solution innovation, and aligning the analytics capabilities of Carat and Merkle to accelerate enhancements to Carat's people-based product offering.
Peter spent the last 15 years at Merkle creating and growing a global team of data scientists to support dentsu agencies in their people-based marketing transformations. He has also launched and grown the digital analytics practice to over 200 professionals, led the development of our data management platform (DMP) practice, and focused on analytical engagements with many retailers including Nike, Urban Outfitters, and Disney.
Before moving into this role, Peter was Carat’s first Chief Analytics Officer, responsible for practice development, solution innovation, and aligning the analytics capabilities of Carat and Merkle to accelerate enhancements to Carat's people-based product offering.
Peter spent the last 15 years at Merkle creating and growing a global team of data scientists to support dentsu agencies in their people-based marketing transformations. He has also launched and grown the digital analytics practice to over 200 professionals, led the development of our data management platform (DMP) practice, and focused on analytical engagements with many retailers including Nike, Urban Outfitters, and Disney.