Full Name
Michael Balabanov
Job Title
Senior Vice President of Advertising, North America
Company
The Guardian
Speaker Bio
Michael Balabanov is the SVP of Advertising, North America for Guardian News & Media. Responsible for all aspects of the advertising business as it comes to the US in Canada inclusive of both direct and programmatic monetization. Before The Guardian, Michael spent time in leading advertising organizations such as Washington Post, AOL, and Meredith Corporation.