Amanda Martin is SVP, Corporate Development and Strategic Partnerships at Goodway Group, has helped Goodway Group become one of the leading independent digital partners to advertisers. Amanda works with programmatic leaders worldwide to translate complex digital products into solutions that help advertisers bridge the gap between successful digital media and real business results. With an ever-watchful eye on emerging trends in the digital landscape, Amanda is known for empowering others with the insights and tactical tools that catapult companies and careers to the next level. She also took over PR strategy, spearheaded regulation compliance, and created an internal test-and-learn culture.
Amanda continues to raise the industry standard, moving the needle on key issues. She has led several partnerships, including developing, negotiating, and activating industry-first deals with PubMatic and Oracle. Amanda regularly contributes to publications including AdExchanger, Digiday and eMarketer and speaks at industry events like AdMonsters Publishers Forum and Adweek NexTech.