Michele has over fifteen years of experience within the digital marketing and advertising ecosystem. Prior to joining BlueConic as the global head of marketing and business development, she led product marketing at multi-touch attribution leader, Visual IQ, which was acquired by Nielsen in 2017. Michele also spent more than eight years in digital media and analytics roles serving Fortune 500 brands in financial services, retail, and telecom during her tenure at media agencies, Carat and Havas. Despite her love of living in the greater Boston area, Michele is a proud, born-and-raised Jersey girl. She earned her bachelor’s degree in communication from Boston University with a liberal arts concentration in philosophy. When she’s not philosophizing about first-party data at BlueConic, you can find her hiking the trails, playing with her Mini Australian Shepherd, and trying new recipes.