Jessica Hogue is the General Manager of Measurement and Analytics at Innovid, where she leads the company’s strategy, design and execution of measurement and analytics based solutions and partnerships. Jessica comes to Innovid following 12 years at Nielsen where she had numerous leadership roles in Client Services and Product Leadership. Most recently, she led the Digital Client Service teams. Previously, Jessica was responsible for the deployment and market adoption of the Total Audience measurement system, and partnering with the industry on evolving currency applications. She joined the company in 2007 after the acquisition of BuzzMetrics (later NM Incite). A recognized expert in cross media, she pioneered research techniques in social listening. Her achievements led to hallmark studies, including the Power Moms Digital Influencer Study, which quantified the influence of bloggers and social enthusiasts, digital habits of women and sustainability trends.