As Advanced Video Lead, Georgina helps OMD clients navigate the rapidly changing marketplace dynamics of video. She develops strategies for maximum effectiveness across investment and activation, helping teams understand where and how new video capabilities can deliver on business needs and goals.

Georgina uses the skillset learned in her background in programmatic to ensure OMD brands are at the forefront of innovation within the Advanced Video space, partnering with best-in-class technologies and partnerships.

Georgina has previously held positions at OMD as a programmatic practice lead and across clients as an account digital lead.