In 2017, Arun was named IPG's first-ever Chief Data & Marketing Technology Officer. In this role, he is responsible for the development and implementation of global product and technology solutions across the network. In addition, Arun provides strategic counsel and leadership on data infrastructure across IPG’s portfolio of agencies, driving innovation and increasing efficiencies, while maintaining the highest standards of data ethics, privacy and compliance. With oversight of Acxiom, Kinesso (where he is CEO), and Matterkind, Arun has accelerated the global scale of IPG’s data and tech capabilities and product offerings. Along with his commitment to high standards within the marketing and advertising ecosystem, Arun is deeply committed to creating a culture across Acxiom, Kinesso, and Matterkind that is focused on social justice, diversity and inclusion.