Leo O'Connor
Full Name
Leo O'Connor
Job Title
Senior Vice President, Head of Programmatic Advertising and Yield
Company
ViacomCBS
Speaker Bio
Leo O'Connor currently serves as SVP, Head of Programmatic Advertising & Yield at ViacomCBS. In this role, Leo oversees programmatic revenue across ViacomCBS's portfolio of CTV, mobile video, and display assets, managing a Platform Partnerships team, and a Programmatic sales team. As SVP of Yield, he is responsible for maximizing revenue per ad impression across EyeQ, the ad solution encompassing all ViacomCBS streaming products. This includes developing pricing & packaging strategy, accurately forecasting ad inventory and ad sales pipeline, and overseeing a large team of yield experts.

Additionally, Leo partners with ViacomCBS Distribution to negotiate & steward digital ad-supported content relationships, and with ViacomCBS Product & Tech org to drive advertising technology strategy.

Leo started at Viacom in 2006, and has held a number of roles in Yield Management, Ad Sales, Pricing & Inventory, and Platform Partnerships. In a prior life, he worked in Yield Management & pricing in the Airline industry. He has a degree in Mathematics & Economics from Notre Dame.