How it Started. How it's Going: Social Creativity Reinvented for the "New Normal"
Wednesday, May 5, 2021
2:30 PM - 3:00 PM (EDT)
David Levin David Schneider

* Open to Premium and All-Inclusive Pass holders

2020 changed everything. From COVID to Black Lives Matter to the unprecedented frequency of the word "unprecedented", it was a year that rebooted how we do things, not least social media. David Levin and David Schneider, founders of top UK social agency That Lot, return to SMW to discuss post-2020 social creative: from supercharged Community Management and the rise of social dialogue, to brand activism, to TikTok-isation, remix culture and the return of organic. Warning: may contain tips and insights.
Attend this session and learn:

  • How social has changed and what that means for brands and businesses
  • Techniques for successful creative in the new social landscape
  • Where social creative is heading next


David Levin, Creative Director, That Lot
David Schneider, Creative Director, That Lot

Session Type