Why Livestreaming is the Future of Shopping in America
Tuesday, May 4, 2021
3:30 PM - 4:00 PM (EDT)
auden su Lisa Lacy

* Open to Premium and All-Inclusive Pass holders

Since the pandemic drove many businesses online, retailers have been searching for unique ways to activate in new digital spheres while directly connecting with their core consumer group. Through exclusive creator partnerships, engaging video elements and limited-time product drops, livestream shopping ticks each of these boxes. Over the past couple of years, livestream shopping has seen a boom in China, grossing over $100B+ a year and presenting a new selling touchpoint for e-tailers. However, the immensely profitable industry has eluded North America until recently.

In the session, NTWRK President Moksha Fitzgibbons dives deeper into the opportunities that livestream shopping provides today’s e-commerce and marketing industries. Learn why shopping and social media giants alike are turning to livestream shopping to create new opportunities in retail and marketing.

Attend this session and learn:

  • Where livestream shopping is heading next and how marketers can capitalize on it
  • What the future of e-commerce looks like and how livestream shopping fits in
  • Why livestream shopping is such a powerful e-commerce tool, and how to leverage consumer trends to deliver a successful, digitally-driven business model


Moksha Fitzgibbons, President, NTWRK
Lisa Lacy, Commerce Editor, Adweek

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