TikTok, the most downloaded app of 2020, introduced a global community of creators who have captured the hearts of a worldwide audience through entertaining short form mobile videos. Fast forward to this year, and the app shows no signs of slowing down any time soon.

In this session, join Nick Tran, Global Head of Marketing and Mike Cessario, Co-Founder and Chief Executive Officer at Liquid Death, as they explore the platform's position at the intersection of technology and culture, how Liquid Death is amplifying its presence on TikTok through organic content and creativity, and why TikTok’s rise in entertainment is just the beginning of a long-term journey.