The ingredients of an iconic brand identity are diverse and extensive. The last year, however, has underscored several key elements of brands that achieve this status and play a leading role in driving cultural conversations: they tap into the values of society, they’re consistent, powerful, and easy-to-recognize, and they remain true to customers and themselves even in periods of significant transformation.

Join Jay Sethi, CMO, Diageo Beer Co. and SVP, North America Convenience Category Leader at Diageo, and Raashi Rosenberger, Executive Brand Director at Next Insurance, in a fireside chat where they'll discuss the role of heritage brands on culture, offer their perspectives on the importance of brand transformation, and why it is critical for every marketer in a given organization to embrace inclusive marketing.