Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside-down. Facing an existential crisis, the industry has already seen many CMO roles eliminated and the practice itself fragmented. Marketing must now be completely reimagined and reinvented for the immediate future.
Join Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard as he discusses this new approach to marketing that will reestablish its relevance and impact, putting its practice back in the driver’s seat to lead brand equity, business growth, and a competitive edge.
Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard