Uncovering Key Interests Of Your Target Audience Segments Based On Category Influencers
Tuesday, May 4, 2021
3:00 PM - 3:30 PM (EDT)
Zen Ahmed Zachary Mesenbourg

* Open to Premium and All-Inclusive Pass holders

Tastemakers and Key Opinion Leaders have a significant impact on audiences at-scale. Sometimes the easiest way to generate quick insights is to track the high-level interests and behaviors of trendsetters’ followers. Ultimately, those insights can help power a more well-informed outreach strategy.

In this session, Zach Mesenbourg and Zen Ahmed of NetBase Quid explore building an audience strategy tailored to your needs.  Learn how many nuances can become apparent through the use of social analytics and traditional research.

Attend the session to learn more about:

  • Considerations for segmenting your target audiences
  • Quickly identifying key opinion leaders with NetBase Quid Discovery
  • Analyzing their follower bases with NetBase Quid Audience


Zen Ahmed, Solutions Consultant, NetBase Quid
Zachary Mesenbourg, Vice President of Professional Services, NetBase Quid

Session Type