Social Listening Around COVID-19 Vaccine Sentiment to Inform Messaging
Wednesday, May 5, 2021
12:25 PM - 12:45 PM (EDT)
Harvey Rañola Katy Tenerovich

Over the last year, we’ve gone from lockdown to masks and social distancing to COVID-19 testing, and now a vaccine. Throughout this time span, Fitzco has been monitoring social conversations using consumer and market analytics to provide our government client insight into the thoughts, fears and concerns of their local constituents around COVID-19. This real-time data has been an essential input into our ever-evolving strategy as we seek to create impactful messaging that will inform and educate our audiences about COVID-19 testing and the vaccine. 
Join NetBase Quid and Fitzco to learn how to use consumer and market analytics to track social conversation and glean insights into your consumer in order to optimize your content.
Attend this session and learn:

  • How to use consumer analytics to inform messaging strategy
  • How to use consumer analytics to gain a deeper understanding of your consumers
  • How to use social sentiment to gauge shifts in consumer attitude


Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
Katy Tenerovich, Director of Brand Strategy, Fitzco

Session Type
Main Stage