What do “Jersey Shore” and “Yellowstone” have in common? They share a social media team. The MTV Entertainment Group's properties can be as different as they are vast, and it’s essential for the company to understand the fans that are following them to craft engaging social content. That’s been especially true in the last year, as digital audiences have grown and video has come to play a pivotal role in everyday life.

In this fireside chat, Talkwalker’s Chief Innovation Officer Cara Buscaglia will sit down with Ann Lamore, Vice President, Marketing and Social Media for the MTV Entertainment Group, and discuss:

• How the MTV Entertainment Group leverages its tremendous IP to build & cultivate fandoms, increasing social following & watch time in turn
• The content trends that have emerged since the pandemic began and their impact on social strategy
• What KPIs have become most important to track, and how they’re measured effectively