Tuesday, May 4, 2021
8:35 PM - 10:00 PM (EDT)
David Griner Badong Abesamis Herbert Hernandez Trevor Johnson Jane Lauder Rika Sharma

Travel with Adweek and SMW to APAC. In partnership with TikTok, we will be joined by leading executives from local and global brands to discuss the new world order and accelerating the marketing industry.

Tue May 4th 8:35PM ET / Wed May 5th 8:35AM SGT 
Opening Remarks

Tue May 4th 8:40PM ET / Wed May 5th 8:40PM SGT
Badong Abseamis and Herbert Hernandez, founders of the Philippines’ GIGIL agency, are marketing and advertising veterans and legends. Join the two as they discuss what it takes to start an award-winning independent agency and how they define creative success.

Tue May 4th 9:05PM ET / Wed May 5th 9:05AM SGT
In Conversation with TikTok and Estée Lauder 

Tue May 4th 9:30PM ET / Wed May 5th 9:30AM SGT
As Managing Director for Digitas Singapore and ASEAN, Rika Sharma is no stranger to the evolving agency landscape. Join Adweek as we sit down with Rika to discuss the role of the agency in these transformative times, key client management techniques and how to inspire growth and profitability.

Tue May 4th 9:55PM ET / Wed May 5th 9:55AM SGT - Closing Remarks


David Griner, International Editor, Adweek
Badong Abesamis, Founding Partner, GIGIL
Herbert Hernandez, Founding Partner, GIGIL
Trevor Johnson, Head of Marketing, Global Business Solutions EU, TikTok
Jane Lauder, Executive Vice President, Enterprise Marketing and Chief Data Officer, The Estée Lauder Companies
Rika Sharma, Managing Director, Singapore and ASEAN, Digitas, a Publicis Groupe company

Session Type
Main Stage