SMW WORLDWIDE: Europe, Middle East, Africa
Thursday, May 6, 2021
9:35 AM - 11:00 AM (EDT)
Stephen Lepitak David Sandstrom Khartoon Weiss Taryn Beck Sam Dennigan

Travel with Adweek and SMW to EMEA. In partnership with TikTok, we will be joined by leading executives from local and global brands to discuss the new world order and accelerating the marketing industry.

9:35AM ET / 1:35PM GMT / 2:35PM WAT
Opening Remarks

9:40AM ET / 1:40PM GMT / 2:40PM WAT 
With the acceleration of e-commerce, predicted to hit one trillion dollars next year, social commerce has emerged as a new lifeline for brands to reach and engage customers in new ways. In this session, Klarna's Chief Marketing Officer David Sandstrom will offer insights into the changing consumer behaviors impacting retail today and how to create emotional shopping experiences to keep customers coming back.

10:05AM ET / 2:05PM GMT / 3:05PM WAT
Khartoon Weiss, Head of Global Agency and Accounts for TikTok and Taryn Beck, Shopper and eCommerce Marketing Team Lead for Walmart at General Mills join Adweek for a fireside conversation around the state of retail, digital commerce, and creating winning omnichannel strategies.

10:30AM ET / 2:30PM GMT / 3:30PM WAT
The freezer aisle is no longer home to tired products and brands that refuse to innovate. In this session, join Adweek and Chief Executive Officer of Strong Roots, Sam Dennigan for a conversation about sustainability, the state of CPG, and how the brand reinvented itself and reached new consumers using Ghost Truck Kitchens.

10:55AM ET / 2:55PM GMT / 3:55PM WAT
Closing Remarks


Stephen Lepitak, European Bureau Chief, Adweek
David Sandstrom, Chief Marketing Officer, Klarna
Khartoon Weiss, Head of Global Agencies and Accounts, TikTok
Taryn Beck, Shopper and eCommerce Marketing Team Lead - Walmart, General Mills
Sam Dennigan, Chief Executive Officer, Strong Roots

Session Type
Main Stage