The Reinvention of Advertising: How Artists are Taking Over the Media Landscape
Thursday, May 6, 2021
1:15 PM - 1:35 PM (EDT)
Ricky Ray

The traditional model of media and entertainment is fundamentally outdated — gone are the days when a few executives in a boardroom made all the decisions for what received the green light. Today, the power to produce, publish, and monetize content across platforms — whether it’s shows and movies on streaming services, photos and short-form videos on social media, or podcasts and live streams on audio platforms — lies in the hands of independent creators. 
In this session, Chief Executive Officer of BEN Group and digital entertainment and influencer marketing pioneer Ricky Ray Butler will explore this transition and the company's commitment to supporting creator empowerment through AI and technology and the future of advertising as it shifts towards native integrations within content.  
Attend this session and learn: 

  • How creators are reinventing modern advertising and taking over the industry  
  • How technology and creators are pioneering this movement and redefining the media and entertainment spaces 
  • How BEN is empowering creators today through AI and technology


Ricky Ray Butler, Chief Executive Officer, BEN Group

Session Type
Main Stage