Kick off Social Media Week's inaugural "Road to CMO Day," with opening remarks by Eric Toda, Global Head of Social Marketing for Facebook. “Road to CMO Day” is a series of programming that will take an in-depth look at the changing role of the CMO and offer inspiration and tangible career advice from senior marketing and social media leaders who successfully navigated the journey. Attendees will gain actionable tips and find inspiration to guide them on their marketing career paths to executive leadership.