Road to CMO Day: Unleashing Your Inner DIVA
Friday, May 7, 2021
12:40 PM - 1:00 PM (EDT)
Sarah Hofstetter

Darwin said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” You can embrace it, or hide from it. Natural behavior is to avoid change, but to be successful in today’s world, those who are standing still are going backwards, so frankly, you have no choice. So with these rapidly changing behaviors, do you have a real understanding of how your customers interact with your brand? How can you improve—and scale—the omnichannel experience to seamlessly serve your customers regardless of how they are interacting with your company in-person or online? This session will help you unlock your inner DIVA (join the session to learn more).
Attend this session and learn:

  • The major changes impacting the brand-consumer relationship and the implications
  • How you can take action to gain an unfair advantage and unlock your inner DIVA
  • How to create a culture of learning agility within your organization


Sarah Hofstetter, President, Profitero

Session Type
Main Stage