Name
Unleashing Social Intelligence as an In-House Capability
Date
Wednesday, May 5, 2021
Time
1:15 PM - 1:35 PM (EDT)
Description
Tina Tonielli, Americas Lead, Consumer and Business Insights and Analytics for GSK, explains how the global healthcare leader built an in-house social intelligence capability that was quickly able to begin delivering high-value actionable insights to the marketing teams responsible for managing the company's many consumer brands. This session is brought to you in partnership with Meltwater.
Featuring
Tina Tonielli, Americas Lead, Consumer and Business Insights and Analytics, GSK
Session Type
Main Stage