Defining the Blueprint for Brands on TikTok: Brand Love, Biz Results, Beyond
Wednesday, May 5, 2021
3:00 PM - 3:25 PM (EDT)
Avi Ben-Zvi Gayitri Budhraja

* Open to Premium and All-Inclusive Pass holders

e.l.f. Beauty is a trailblazer in the digital space. As one of the first major advertisers on TikTok, e.l.f. entered with a big splash behind their #eyeslipsface campaign that generated over 5.6 billion views. Since then, e.l.f. has continued this incredible momentum with a holistic strategy to winning on TikTok. This approach leans into all facets of the funnel with bigger brand moments and a sophisticated always-on campaign.


Avi Ben-Zvi, Group Director, Paid Social, Tinuiti
Gayitri Budhraja, Vice President, Brand, e.l.f. Beauty

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