After holding the title of the most downloaded app in 2020, TikTok - the leading destination for short-form mobile video - is on track for an even more successful 2021 reaching over 200M monthly active users in the US and EU combined.

What was once considered a Gen-Z-Only place, now sees steady growth in older demographics as a growing number of users join the bandwagon. In this session, join Blake Chandlee, TikTok’s President of Global Business Solutions, and Jennifer Healan, Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's for a conversation on how to build your TikTok presence and successfully engage your brand's community on the platform.