Name
Engaging The Community on TikTok: A Conversation with McDonald's
Date
Thursday, May 6, 2021
Time
11:35 AM - 11:55 AM (EDT)
Blake Chandlee JJ Healan
Description

After holding the title of the most downloaded app in 2020, TikTok - the leading destination for short-form mobile video - is on track for an even more successful 2021 reaching over 200M monthly active users in the US and EU combined.

What was once considered a Gen-Z-Only place, now sees steady growth in older demographics as a growing number of users join the bandwagon. In this session, join Blake Chandlee, TikTok’s President of Global Business Solutions, and Jennifer Healan, Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's for a conversation on how to build your TikTok presence and successfully engage your brand's community on the platform.

Featuring

Blake Chandlee, President of Global Business Solutions, TikTok
Jennifer Healan, Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's

Session Type
Main Stage