Orchid Bertelsen is the Head of Digital Strategy and Innovation at Nestlé USA leading marketing technology strategy, performance, and emerging technology. In addition to evaluates and tests emerging technologies like artificial intelligence, voice assistance, AR/VR. She has a varied portfolio, made up of 40+ brands and includes beloved brands like Coffee-Mate, Toll House and San Pellegrino. Nestlé is also a majority stakeholder in Blue Bottle Coffee and owns and operates Starbucks at Home.

Orchid has over 15 years experience in the intersection of CPG and digital marketing. Prior to joining Nestle, Orchid led CPG accounts at Dentsu mcgarrybowen and digital marketing at FTI Consulting.

She lives in Hayes Valley with her husband and four-year-old daughter, Quinn, and loves to travel back to Taiwan, where her family is from.