As pressure to prove impact intensifies and change becomes constant, many teams are chasing trends while losing confidence in what actually drives effectiveness. Join Mark Ritson and Ipsos as they share a first look at new research based on interviews with 1,500 marketers navigating transformation.

This candid, evidence-backed session goes beyond the current state of marketing and highlights how capability fuels confident decision-making, how influence is built inside modern organizations, and what it really takes to lead through transformation. When everything feels in flux, doubling down on marketing fundamentals may be the boldest move of all.