Allison Stransky
Chief Marketing Officer
Allison Stransky is the Chief Marketing Officer at Samsung Electronics America, overseeing U.S. corporate marketing and communications, Big Data, AI-led transformation, sustainability, and citizenship across the brand. Her role spans Samsung’s connected ecosystem, focused on driving profitable revenue growth, deepening brand love, and bringing AI to life through high-impact partnerships and campaigns that reinforce Samsung’s leadership in technology. A strong advocate for inclusion and access, Allison is deeply committed to ensuring technology serves as a catalyst for positive change through accessible design and STEM education.
Central to Allison’s leadership is Samsung’s vision of “Your Companion to AI Living,” bringing intelligence together across devices and services to support how people live, connect, and care for themselves and their families. She is reimagining AI not as a feature, but as a trusted companion across three core areas – Entertainment, Home, and Care – delivering experiences that are intuitive, personalized, predictive, and built on a foundation of privacy and trust. She advances this vision through a modern marketing organization – with the Media and Connected Experience Centers of Excellence at its core – designed to embed AI into storytelling and operational execution.
Allison's career has been defined by her dynamic leadership and innovation across top global brands. At Google, she led global strategy and operations for the Global Creative Works team, helping clients use data-driven insights to optimize their ad performance. Prior to Google, she honed her marketing expertise at L'Oréal, Unilever, and Johnson & Johnson, where she drove impactful brand strategies for major beauty and consumer products. From enhancing digital engagement at Google to launching industry-leading products at L'Oréal and Unilever, Allison has consistently empowered brands to connect with consumers through creative initiatives, elevating brands and driving profitable success.
Allison has been recognized with accolades such as Digiday’s Marketing Executive of the Year and the Advertising Week Future is Female Award, and has shared her expertise on stage at leading industry events, including CES, SXSW, Advertising Week New York, Newsweek Women's Global Impact Forum, Reuters Strategic Marketing Summit, Axios House, Adweek House, AdAge AI Marketing Playbook, Campaign Convene, and The Female Quotient’s Equality Lounge, among others.
She holds a Bachelor of Science in Business Administration with a focus on Marketing and Marketing Management from Bucknell University and a Master’s Degree in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology.
Committed to making a meaningful impact, Allison serves on the Board of Trustees for Helen Keller Services, a nonprofit dedicated to improving the lives of blind and DeafBlind individuals.
Central to Allison’s leadership is Samsung’s vision of “Your Companion to AI Living,” bringing intelligence together across devices and services to support how people live, connect, and care for themselves and their families. She is reimagining AI not as a feature, but as a trusted companion across three core areas – Entertainment, Home, and Care – delivering experiences that are intuitive, personalized, predictive, and built on a foundation of privacy and trust. She advances this vision through a modern marketing organization – with the Media and Connected Experience Centers of Excellence at its core – designed to embed AI into storytelling and operational execution.
Allison's career has been defined by her dynamic leadership and innovation across top global brands. At Google, she led global strategy and operations for the Global Creative Works team, helping clients use data-driven insights to optimize their ad performance. Prior to Google, she honed her marketing expertise at L'Oréal, Unilever, and Johnson & Johnson, where she drove impactful brand strategies for major beauty and consumer products. From enhancing digital engagement at Google to launching industry-leading products at L'Oréal and Unilever, Allison has consistently empowered brands to connect with consumers through creative initiatives, elevating brands and driving profitable success.
Allison has been recognized with accolades such as Digiday’s Marketing Executive of the Year and the Advertising Week Future is Female Award, and has shared her expertise on stage at leading industry events, including CES, SXSW, Advertising Week New York, Newsweek Women's Global Impact Forum, Reuters Strategic Marketing Summit, Axios House, Adweek House, AdAge AI Marketing Playbook, Campaign Convene, and The Female Quotient’s Equality Lounge, among others.
She holds a Bachelor of Science in Business Administration with a focus on Marketing and Marketing Management from Bucknell University and a Master’s Degree in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology.
Committed to making a meaningful impact, Allison serves on the Board of Trustees for Helen Keller Services, a nonprofit dedicated to improving the lives of blind and DeafBlind individuals.