
Attica Alexis Jaques
Chief Marketing Officer, U.S.
Ancestry
As Chief Marketing Officer, U.S. at Ancestry, Attica Alexis Jaques leads with a deep belief in the power of storytelling to drive connection, growth, and cultural relevance. From launching transformative partnerships like Ancestry x Wrexham AFC with Ryan Reynolds and Rob Mac, to delivering impactful integrated campaigns across brand and performance media that unlock potential and fuel business performance.
With over 20 years of experience in global marketing, she is a results-driven, people centered executive leader who has successfully led brand & consumer marketing for some of the most recognized brands in the world, including Google, Under Armour, Gap and PRADA. She has a proven record of delivering positive financial performance, growth through digital transformation, innovation, inspiring creativity, and building high-growth businesses across multiple channels and regions.
As a Board Director and Advisor, Attica leverages her expertise in brand building, marketing and governance, support founders and executive teams and shareholders. She also brings her strengths in team leadership, integrated marketing planning, consumer insights, and digital strategy to help the company grow its brand awareness, customer loyalty, and business performance. Additionally, she is a fierce advocate of diversity, equity, and inclusion, and served as an executive sponsor for DEI initiatives at Google and Under Armour.
With over 20 years of experience in global marketing, she is a results-driven, people centered executive leader who has successfully led brand & consumer marketing for some of the most recognized brands in the world, including Google, Under Armour, Gap and PRADA. She has a proven record of delivering positive financial performance, growth through digital transformation, innovation, inspiring creativity, and building high-growth businesses across multiple channels and regions.
As a Board Director and Advisor, Attica leverages her expertise in brand building, marketing and governance, support founders and executive teams and shareholders. She also brings her strengths in team leadership, integrated marketing planning, consumer insights, and digital strategy to help the company grow its brand awareness, customer loyalty, and business performance. Additionally, she is a fierce advocate of diversity, equity, and inclusion, and served as an executive sponsor for DEI initiatives at Google and Under Armour.