Jiayu Lin is the CEO of PopSockets. She joined the PopSockets team in 2022 as the general manager of APAC, was promoted to President, and was named CEO in September 2024. Jiayu has extensive experience across a variety of different companies focusing on operations, e-commerce, social marketing, China-entry, design thinking/innovation consultancy and investment management. Prior to her role at PopSockets Jiayu most recently worked with Allbirds.