Winnifer L. Thomas-Cox
Consumer Goods and Services Lead, North America
Accenture Song
Winnifer L. Thomas‑Cox is a Managing Director at Accenture Song and serves as Consumer Goods & Services Lead for North America, where she partners with some of the world’s most iconic CPG brands to drive growth through experience‑led reinvention. She works at the intersection of brand, commerce, data, and technology, helping organizations design and scale experiences that connect culture, creativity, and business performance.
With more than 25 years of experience across marketing strategy, brand management, management consulting, and digital transformation, Winnifer brings a pragmatic perspective on how experiential activations, from pop‑ups and festivals to cultural partnerships and emerging commerce models, can move beyond awareness to measurable impact. Her work focuses on translating real‑world moments into sustained brand loyalty, demand generation, and commercial outcomes.
Throughout her career, Winnifer has advised leading global organizations including The Coca‑Cola Company, Procter & Gamble, Georgia‑Pacific, Chick‑fil‑A, The Home Depot, and other Fortune 500 CPG and consumer brands, helping them modernize go‑to‑market strategies and reimagine how they show up for consumers in an experience‑driven economy.
Based in Atlanta, Winnifer is also deeply committed to leadership, mentorship, and community impact. She serves on the Board of Directors and Executive Committee for Goodwill of North Georgia and is a graduate of the Wharton School at the University of Pennsylvania.
With more than 25 years of experience across marketing strategy, brand management, management consulting, and digital transformation, Winnifer brings a pragmatic perspective on how experiential activations, from pop‑ups and festivals to cultural partnerships and emerging commerce models, can move beyond awareness to measurable impact. Her work focuses on translating real‑world moments into sustained brand loyalty, demand generation, and commercial outcomes.
Throughout her career, Winnifer has advised leading global organizations including The Coca‑Cola Company, Procter & Gamble, Georgia‑Pacific, Chick‑fil‑A, The Home Depot, and other Fortune 500 CPG and consumer brands, helping them modernize go‑to‑market strategies and reimagine how they show up for consumers in an experience‑driven economy.
Based in Atlanta, Winnifer is also deeply committed to leadership, mentorship, and community impact. She serves on the Board of Directors and Executive Committee for Goodwill of North Georgia and is a graduate of the Wharton School at the University of Pennsylvania.