Cristina Montemayor is a beauty journalist based in Austin, Texas. She is currently an editor at BeautyMatter, where she focuses on reporting and analysis of the national and global beauty industry. Her coverage consistently ranks among the publication’s highest-performing stories, resonating with industry insiders and decision-makers. Her work has appeared in Texas Monthly, Brides, Men’s Health, Women’s Health, and Fashionista. She specializes in deeply reported stories about the business of beauty, translating complex market shifts, regulatory developments, and cultural trends into clear, compelling narratives. She partners with brands and publications on sharp editorial storytelling, strategic brand positioning, and conversations that move the industry forward.