Andrea Palmer
Chief Executive Officer
Publicis Health Media
Andrea has been a media industry trailblazer for more than 20 years, pioneering innovative strategies that have since become standard practice in healthcare marketing.
Her ability to catalyze change in a complex and highly regulated industry paired with an intimate knowledge of healthcare business models and ability to navigate the industry’s complex path to sale have been critical in establishing a sterling reputation for holistic client delivery and media innovation.
Andrea brings a great depth of experience, having managed cross-functional agency strategy and activation teams, as well as significant holding company level integrations — all with the goal of delivering best-in-class integrated media and content solutions for some of the largest healthcare brands. Her expertise spans pharma, OTC, medical device and technology healthcare service brands, as well as enterprise-level businesses.
In July 2019, she launched The PHM HealthFront, a first-of-its-kind, two-day media upfront designed to explore the frontiers of healthcare and foster connections between brands and consumers. The HealthFront is a masterstroke of Andrea’s, bringing together industry leaders in technology, media and content with more than 500 attendees for first-to-market opportunities across the health and wellness space. Andrea has been named MM&M’s Woman of Distinction, Campaign US Inspiring Woman, PM360 ELITE 100, Healthcare Businesswomen’s Association (HBA) Luminary as well as serving on the Corporate Council for the Children’s Hospital of Philadelphia.
Her ability to catalyze change in a complex and highly regulated industry paired with an intimate knowledge of healthcare business models and ability to navigate the industry’s complex path to sale have been critical in establishing a sterling reputation for holistic client delivery and media innovation.
Andrea brings a great depth of experience, having managed cross-functional agency strategy and activation teams, as well as significant holding company level integrations — all with the goal of delivering best-in-class integrated media and content solutions for some of the largest healthcare brands. Her expertise spans pharma, OTC, medical device and technology healthcare service brands, as well as enterprise-level businesses.
In July 2019, she launched The PHM HealthFront, a first-of-its-kind, two-day media upfront designed to explore the frontiers of healthcare and foster connections between brands and consumers. The HealthFront is a masterstroke of Andrea’s, bringing together industry leaders in technology, media and content with more than 500 attendees for first-to-market opportunities across the health and wellness space. Andrea has been named MM&M’s Woman of Distinction, Campaign US Inspiring Woman, PM360 ELITE 100, Healthcare Businesswomen’s Association (HBA) Luminary as well as serving on the Corporate Council for the Children’s Hospital of Philadelphia.