D.J. Willard is the Senior Director of Strategic Marketing at Priority Health. He leads corporate brand strategy, creative, and paid media across traditional, digital, and social media advertising. Since joining in 2019, he has increased paid media efficiency and led award-winning creative campaigns that have grown brand awareness and health plan enrollment. D.J. is a classically trained brand marketing leader having held multiple brand management roles at PepsiCo, Abbott Nutrition, and The J.M. Smucker Company. He also serves as a distinguished adjunct professor of Marketing at Davenport University and is the President of the Van Singel Fine Arts Foundation.