Carly Van Sickle is Vice President of Global Brand Marketing at Starwood Hotels, where she leads global brand strategy and marketing for 1 Hotels & Homes, Baccarat Hotels & Residences, and Treehouse Hotels. Over nearly two decades, she has helped shape some of hospitality’s most influential lifestyle brands, including W Hotels, EDITION, and The Luxury Collection. Her work focuses on building culturally relevant brands through storytelling, creative collaboration, and immersive brand experiences that connect travel with music, art, fashion, and sustainability.