Brand and performance strategies have long been locked in a tug-of-war and treated as competing priorities in a zero-sum budget game, with brand-building often sidelined by short-term wins. But today’s top marketers are setting a new standard. Join industry leaders as they explore a more unified path forward — one that creates a cohesive, fluid consumer journey and compounds results across the funnel. Hear what’s working, what’s not, and how to thrive in the new “brandformance” era by rethinking metrics to maximize both impact and lasting equity.