Football no longer begins at kickoff and ends at the final whistle. Fandom for the sport is built out across culture, content, creators, communities, and moments that extend far beyond the field itself. Join NFL’s Tim Ellis and 72andSunny’s Glenn Cole for a conversation on how brands and leagues are getting creative with their playbook to curate experiences that connect with audiences everywhere. From storytelling and creativity to the evolving role of sports in culture, they'll explore how the biggest opportunities today are happening outside of stadiums and beyond sidelines.