In this fireside chat, CVS Media Exchange VP/GM Parbinder Dhariwal is joined by a leading voice in AI-driven creative technology to explore how creative is being redefined through connected intelligence. At the center is CorIQ™, CMX’s connected intelligence platform, designed to turn real-time signals into creative that adapts, personalizes, and performs across every touchpoint. Together, they’ll unpack how CMX is enabling brands to move faster, personalize with purpose, and measure what truly drives impact, bringing together data, technology, and expertise to drive outcomes that matter. Because in the next chapter of retail media, the most powerful creative won’t just reach people—it will respond to them.