AI is fundamentally changing how marketing gets done. As brands and agencies move AI from experimentation to execution, a new challenge is emerging: turning investments in data, measurement, and AI into intelligence that drives smarter decisions and better business outcomes. Leaders from Zeta Global, Stagwell Media Platform, and The Tombras Group will explore how AI is reshaping the marketing ecosystem, where organizations are seeing measurable impact today, and what will separate leaders from laggards over the next decade. The conversation will examine how leading brands and agencies are rethinking their marketing technology foundations, embedding AI into decision-making, and building the capabilities needed to act on insights faster, improve performance, and stay ahead in an increasingly AI-driven marketplace.