ADWEEK House | Le Majestic Hotel
Tuesday, June 23, 2026, 11:10 AM - 11:30 AM
Lessons from the Last Mile: The Proof Is in the Purchase

Featured Conversation with Ibotta, Kenvue, and Uber Advertising

More everyday purchases are shifting to delivery and last-mile commerce platforms, reshaping how brands reach consumers at the point of purchase. Join Ibotta’s SVP of Client Partnerships, David Parisi, Uber Advertising’s Jess Shuraleff, Director, Head of US&C Sales, and Kenvue’s Meghan Archer, SVP of Global Head of Digital Strategy and North America Digital Commerce for a candid conversation on how commerce partnerships and AI-powered insights are enabling verified incremental sales at scale. From the last mile to the bottom line, they’ll unpack what it takes to connect media investment to measurable business outcomes in today’s retail landscape.