ADWEEK House | Le Majestic Hotel
Tuesday, June 23, 2026, 11:55 AM - 12:20 PM
(Summer) House Rules for Building Modern Fandom

As audiences build deeper relationships with the personalities and franchises they love, brands have new opportunities to connect through community and conversation. Join Mia Calabrese of Summer House and Karen Kovacs of NBCUniversal for a discussion on how premium entertainment properties within the Bravo-verse create lasting fandoms and how talent can help brands engage audiences in ways that feel credible and culturally resonant.