AI is reshaping how consumers discover products, information, and brands, but one signal still determines what rises to the surface: authority. As LLMs increasingly shape recommendations and decision-making, trusted environments and credible expertise have become commercially decisive. In this edition of Leadership Voices Live, ADWEEK sits down with Future CRO Mike Peralta for a candid conversation shaped by decades of experience across media, publishing, advertising, and digital transformation. Together, they’ll explore how the rules of influence are evolving, why specialist authority matters more than ever, and what it takes for brands to stay trusted and relevant in an AI-powered discovery landscape.