Priyanka Chopra Jonas, ADWEEK’s June cover star, has become one of the most sought-after cultural interlocutors for luxury brands. She is a rare global figure who can move fluidly between Hollywood, Bollywood, and the boardroom. For houses like Rolex, Bentley, and Bulgari, she’s not just a face but a bridge, translating heritage European luxury for global audiences. In our conversation, she unpacks what it means to carry that role and why brands are betting on her to be their cultural interlocutor.