In 2011, Lauryn Bosstick launched The Skinny Confidential as a blog, which has grown into a lifestyle and media empire over the past 15 years. Together with Michael Bosstick, they created The Bossticks, which led to the launch of Dear Media, now a 100+ show network that has helped shape a new era of creator-led media, along with the launch of The Skinny Confidential beauty brand. Across content, products, and experiences, they’ve built brands and communities people genuinely want to follow and be part of.

Join them at ADWEEK House for a conversation about what it really takes to turn an audience into something bigger. From building loyal communities and growing creator-led platforms to launching products fans actually want, they’ll share how they’ve turned attention into lasting connection at a time when creators are becoming brands in their own right.