ADWEEK House | Le Majestic Hotel
Monday, June 22, 2026, 9:20 AM - 9:50 AM
Fashion Forward: Ashley Graham and JCPenney on Redefining Beauty, Media, and Business

Style has always been about more than what people wear—it's a reflection of culture, confidence, and identity. Join Ashley Graham and JCPenney for a conversation about how changing consumer expectations are reshaping beauty, fashion, and the way brands show up in people's lives. From representation and self-expression to marketing and media, they'll explore what's driving connection with today's consumers and why the most influential brands are embracing a broader definition of beauty. Because when people can see themselves in the story, everybody wins.