The internet was built around people. Increasingly, it is being shaped by machines. As AI agents, automated systems, and non-human traffic account for a growing share of activity online, brands, publishers, retailers, and platforms are entering a new era where not all traffic carries the same value. Some automation is creating opportunity, powering smarter commerce experiences, discovery, and agentic interactions. Other forms are distorting measurement, draining media investment, manipulating inventory, and undermining trust across the ecosystem.

Join ADWEEK and Stu Solomon, CEO of HUMAN, alongside leaders from brands, publishing, and media, for a conversation exploring the good, the bad, and the ugly of non-human traffic. Together they'll unpack how AI agents and bot activity are reshaping the economics of media and what businesses need to understand as the line between human and machine behavior becomes increasingly difficult to define.

The Haven by HUMAN will be open from 1:30-3:00 PM for networking and light refreshments, with the discussion taking place from 2:00-2:30 PM.