Join us in Cannes for a conversation about how ‘mobility media’ is creating new ways for brands to connect with people as they move through the world. From turning everyday rides into memorable brand experiences to using real-world behavior and signals to reach audiences at the right moment, mobility is opening up opportunities that blend physical and digital touchpoints. Hear from Lyft Ads and brand leaders as they share how they're using real people, going to real places, in the real world to create more relevant experiences, drive action, and extend engagement beyond a single screen or platform.

Guests are welcome aboard the IRCODE yacht from 2:00-3:30 PM for networking and light refreshments, with the discussion taking place from 2:30-2:50 PM.

Interested in attending? Register HERE.