Press Sessions bring Omnicom together with select press partners for editorially driven conversations on the forces shaping the future of marketing. These sessions add a sharp, external perspective to the ideas, tensions, and trends influencing brands, culture, media, creativity, and business growth. Led through a journalistic lens, each conversation should surface timely insights, challenge conventional thinking, and explore how influence is being earned and reshaped in the marketplace. Together, they bring the perspective, credibility, and cultural relevance of the press into the heart of the Cannes conversation.